Event Design: Constructing A Memorable Exhibition
Put in its simplest terms, event and exhibition design is focused on the reconstruction of a space, transforming it into a place that inspires and indeed optimises the overall attendee experience, whatever that might be.
When done correctly, a well designed and constructed event space can generate an atmosphere tailored for engagement and subsequent success, so today we’ll be focusing on all the essential core elements of event construction to ensure your next event goes off without a glitch.
Let’s start at the beginning, shall we? The space in which you’re working is the fundamental building block of your event, and every little nook and cranny should subsequently be explored and detailed.
A thorough understanding of the features and dimensions of your space will allow you to start planning all the logistics, being able to visualise key elements such as guest entry and exit points. Space management becomes a crucial part of the construction process here, with importance placed on finding a positive balance between furnished and empty space to create a seamless equilibrium that contributes to a hassle-free visitor experience.
Lighting is a key element of any event space and can be utilised to further the purpose of your event or exhibition.
The general atmosphere and mood of a space can be heavily impacted by lighting, so it’s vital that this isn’t a simple afterthought of the construction process. Experiment with external light sources to see what fits best with the purpose of your event – with options ranging from LED strips to spotlights, there’s bound to be something that fits the bill.
This doesn’t mean you should underestimate the use of natural light, however. Look at the entry points for natural lighting and consider how this will change throughout the day, optimising your layout plan to make the most of natural light entry points to enhance or alter your event’s overall aesthetic and mood.
You can further influence the tone and atmosphere of an event through a carefully constructed colour scheme. Tap into colour psychology to subconsciously influence your attendees and encourage active engagement with your exhibition.
Remember, a colour scheme should complement a room, not overwhelm it. Come up with a scheme that accents the represented brand and the overall purpose of an event, incorporating it into fundamental spacial elements such as lighting and signage. If there are multiple brands attending the event – for example, at a tradeshow – try and implement a neutral colour palette so that brands don’t feel they’re fighting against an obtrusive venue house style.
The most successful events pander to the senses – after all, we’re sensory beings. Consider a mixture of patterns and textures across the event to keep the senses of attendees tingling.
There are a variety of ways you can achieve this, once more depending on the overall purpose of the event in question. Whatever direction you ultimately decide upon, the eventual is the same – stimulation.
Use of music, either through playback devices or (if the budget allows it) performed live is a great means of engagement. Bear this in mind during the construction process, ensuring the logistical demands of either option are able to be accommodated.
For visual stimulation, consider embracing technology through large interactive screens, or bring in an eye-catching exhibition trailer for that extra ‘wow factor’. Whichever avenue you decide to explore further, it’s vital that you plan its incorporation well in advance, as the success of any event – and particularly one with interactive elements – depends partly on its pre-planning.
Following these construction tips will help you design an event or exhibition guaranteed to attract and engage, keeping people talking for days (or even weeks) to come.
Justin Isles is the Director of The Events Structure, the UK’s only single-source provider of state-of-the-art exhibition trailers, promotional vehicles and other event marketing solutions.
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